Start your career
There are several ways to join the travel industry, finds Lina Molloholli, whether through on-the-job training as an apprentice or studying in college or university
Apprenticeships
“Apprenticeships are a hands-on, interactive and vibrant way to kick-start or grow a career in travel, bringing real energy and enthusiasm to learning new skills,” says Michelle Van Sprang, managing director at AS Training. “They combine structured training with day-to-day work, allowing learners to develop essential skills while being part of a business.”
Apprenticeships range from Level 2 (intermediate) to Level 7 (master’s degree equivalent) and are open to people of all ages, making them a great choice whether you’re starting out or looking to change direction while continuing to earn.
They also provide routes for those already in the industry to gain new skills. Van Sprang explains: “Our apprentices aren’t just school-leavers – many are people already in the workplace who use apprenticeships to progress in areas such as marketing, leadership and management.”
Technology is also playing a role. “AI is shaping our apprenticeship programmes, especially in social media and marketing, where apprentices develop the skills to use new technology effectively alongside traditional travel expertise,” says Van Sprang.
AS Training has recently broadened its programmes to include a qualification in corporate responsibility and sustainability, with apprentices earning from ÂŁ7.55 per hour.
And Gold Medal, a tour operator, has launched eight one-year apprenticeships leading to a Level 3 travel consultant qualification, where learners will gain experience in tailor-made holidays, customer service and sales.
University degrees
“Taking the university route can be a great way to explore the industry, gain valuable skills and expand your knowledge. You’ll also be exposed to a wide network of academics and industry professionals who can offer support and guidance throughout your studies,” says Dr Kate Harland, assistant professor of marketing at Northumbria University and a member of the education and training committee for the Institute of Travel & Tourism (ITT).
There is a wide range of degree programmes covering international hospitality, aviation, business travel, events and sustainable tourism. University is often associated with school leavers, but many people return later in life for undergraduate or postgraduate qualifications.
Courses range from bachelor’s and master’s degrees to PhDs, many taught within business schools to combine commercial skills with sector knowledge. Undergraduate programmes usually last three to four years, often with a placement year. “A year in the industry allows students to put their learning into practice, boosting their CV and improving graduate prospects,” says Harland.
When researching universities, look at the range of modules, industry links and credentials. Some courses specialise in aviation, cruise, sustainability or marketing, while others have links with professional bodies such as Abta or ITT. “Visit open days, speak to staff and look for accreditations,” she adds.
College courses
For students keen to get started in the travel industry straight after school, Level 3 travel and tourism qualifications provide a practical and well-recognised route. These programmes, usually lasting two years and equivalent to three A-levels, combine classroom learning with hands-on experience, helping learners to develop the skills employers value.
Courses cover topics including destinations, cruise operations, aviation, events, marketing and sustainable tourism, and can lead straight to roles such as travel consultant, tour operator, resort representative, cabin crew or events manager. They can also provide a stepping stone to further study at university in tourism, hospitality or business-related subjects.
For those keen on aviation, Stockton Sixth Form College has launched an aviation operations course with Aviation Generation, complete with facilities including a flight cockpit simulator and Boeing 737 cabin. Meanwhile, Stansted Airport College offers a virtual aviation campus, an immersive 3D environment where students can explore roles, connect with employers and access apprenticeships.
New Level 3 technical occupational qualifications in travel and tourism and aviation are to launch in September 2026. Developed in partnership with employers and supported by industry bodies such as Abta, these will be equivalent to three A-levels and designed to give learners the skills and knowledge employers are looking for, as well as strong Ucas points for those considering higher education.
Picture credit: Shutterstock/Nasih Afidin